Are your storytelling techniques working? Should you do it?
Hmm…They say it’s an art.
Some experts support storytelling.
Some advice AGAINST storytelling.
Just who the fudge do you listen to? Huh?
Guess who? Guess?
Your post title and your blog theme.
Harsh truth: Storytelling is an art. It doesn’t work for everyone. And some people often misunderstand storytelling techniques for writing fluff. And I’m guilty of doing it many times (probably doing it right now)…crap I’m still learning.
Imagine receiving a post titled “Easy Ham & Cheese Potato Pie” in your inbox from a blog you subscribed for vegan recipes?
That’s just how awkward it will be for someone to be reading about your baby’s cute diapers, or to see your weekend getaway photos in the middle of a “How to make chocolate chip cookie” post.
Now don’t get me wrong.
There are people who want to know about diapers. There are people who want to know about cute aprons.
In fact, there’s a huge market for both of those things.
But the question is, are those the people your post or blog is targeting?
If the answer is no, please don’t embarrass yourself.
Why are some people against using storytelling techniques on blog posts?
You know what?
The truth is, they’re not against storytelling.
They just don’t want you to take the risk of falling prey for writing boring and irrelevant fluff.
And that leads me to.
“One man’s trash is another man’s treasure.”
There are thousands, if not, millions of people on the Internet, who delight in reading about other people’s life stories.
Confession: I’m one of them, sometimes.
Take mommy blogs for example.
They have a lot of personal stories, experiences, photos and so on because they know their audience (most likely moms or moms to be) love that type of content.
Another perfect example would be the Instagram fame people with thousands of followers. Some of them are actually making good $$$$!
8/10 times, you find them posting pictures of their Starbucks frappuccino or their *no makeup* morning face. They still get thousands of likes and followers.
One big similarity between them both: They figured out what clicks with their audience and they’ve decided to stick with it.
And that leads me to…
Fall. Get back up.
Children are the best example of this. Some of them don’t listen when you tell them not to play with fire. They listen after getting hurt.
Your mistakes are your best teachers. Blogging is no different.
Sometimes, you’ve to allow yourself to make the mistakes to learn what you should and shouldn’t do.
Bottom line: If you’re a fan of writing about personal experiences and storytelling, go for it. You will eventually find out if it works for your audience or not.
Ever bumped into one of these “Video starts at 5.10” comments on YouTube videos?
How many times have you appreciated those comments?
Why did you appreciate them?
Because they saved your time from watching unwanted fluff that you have no interest whatsoever.
Your blog post is the same thing.
Except instead of skipping the time, your readers will skim through or click the back button.
Would you want that?
The best way to find out if your audience is interested in your stories/experiences:
Real life test
- Find an ideal reader for your blog in real life, who knows nothing about your blog and convince them to read one of your posts.
- Important: He or she cannot know the post is from your blog. So it has to be anyone who can be your potential audience but does not know about your blog.
- Watch his or her reaction while reading it.
You should have a small hint of whether or not your blog’s targeted audience will like your way of storytelling and sharing experiences.
If and when possible, repeat the test with a few more people to get a more reliable result.
Why not include a short poll at the end of your blog posts and get the answers directly from your audience?
Even those who never comment, might not hesitate to answer a quick Yes or No poll.
You can ask something like “Would you like to read more about my personal experiences or stories about —— (fill in the blank)?”.
Or “Did you enjoy reading about my —-(fill in the blank)?”.
Storytelling is awesome, as long as your story is:
- Short of BS.
- Doesn’t waste people’s time.
- To the point.
- Relevant to the post.