1500+ words of awesomeness.
I bet your inner man (or woman) gets excited every time you publish a lengthy blog post with 1500+ words?
It makes you feel as if you’ve seriously accomplished a decent-good job on that post right?
Well, I’m sorry to burst your happy bubble.
Your writing sucks.
Don’t go near that publish button.
You’re nothing short of a mediocre writer.
Are you familiar with the above sayings?
How many times have you felt discouraged by them?
You’re not alone.
They’re useful, but not always, at least not for procrastination survivors like me.
After reading one blog post on how not to be a mediocre writer, I found myself reading a ton more on the same topic.
I kept Googling for signs of a mediocre writer and ticking off every sign on every post I landed on.
It was getting a bit similar to the way we’d diagnose ourselves with diseases, after reading matching symptoms from random articles on the Internet.
I found myself writing my posts with sites such as wordshippo opened on another tab.
I kept pressurizing myself and wasting time to find alternative words to sound cooler to my audience.
And it didn’t work. At least not the way I expected it to.
Is wanting to sound like a mastermind writer discouraging you from writing anything?
Umm…it did for me.
And here are 4 ways I (you too can) learned to embrace the mediocre writer inside of me.
Let’s start with this fact:
The expert in anything was once a beginner.
NO 1: Remind yourself who your target audience is.
That’s what I did.
The audience for my main blog is women in their early 20s-50+s who’re looking for faith, beauty and marriage advice. I knew they enjoyed my friendly and next door girl writing tone.
So I focused on writing in a tone that connected with them.
I focused on being myself and being useful to them at the same time.
Are you writing for a bunch of university students or lecturers?
Or are you writing about fitness tips for people in their 50s?
Or are you writing for women in their early 20s and 30s?
NO 2: Remind yourself it’s NOT going to get any better if you sit and do nothing about it.
The biggest secret to writing well is simply work. Just the act of doing it. For the moment, forget about getting it perfect, forget about grammar, forget about syntax, punctuation, etc.
Just sit down and start writing.
And so everything changed from the second I read that line.
I’ve learned to accept the fact my writing sucks, but it’s not going to get better if I sit my ass and do nothing about it.
Hence I’ve started doing what the legendary Gary Halbert said.
I’m dedicating at least 15-30 minutes a day to write using pen and paper.
PRO TIP: Did you know cursive writing can help you become smarter? According to this PsychologyToday article, cursive writing requires more effort on the brain’s part. They say it activates areas of the brain that do not participate in keyboarding.
So I want you to encourage the mediocre writer inside of you by writing more.
And write by hand whenever you can.
NO 3: Mediocre writing can be balanced or hidden by…
Why did he or she land on your blog post?
To learn how to make apple pie?
To learn how to install WordPress?
To learn how to write better?
Focus on delivering the promise of your post title.
Write an epic post that would give your reader everything he or she ever needed to know on that particular subject.
If you can help your readers to achieve the purpose of why they landed on your blog to the fullest, they will love you for it.
They will appreciate you for it. They will want to come back to it because they found you helpful.
At that point, they would care more about what they learned from you than the fancy words you sprinkled on your post.
And guess what?
Even if you can’t make them fall in love with the style of your writing, you can make them fall in love with the value you provide for them.
Have a look at this YouTube channel for example:
She has over 870K subscribers and that includes me.
The owner does not speak or show her face in any of her videos. But her cooking videos are high quality with super easy to follow instructions. Plus, the sound clarity of her videos are nothing short of incredible. No fancy music there. It’s just the sound of her preparing, cooking and tasting those yummylicious dishes.
She’s going to hit 1 million subscribers sooner than I can imagine. Why? Simply by being simple, and focusing on getting to the point and providing easy to follow recipes videos.
Bottom line: Focus on providing value, better than your competitor. Make your content easy to scan and read. Treat your content like it’s a recipe. Focus on adding the right ingredients and avoiding the rest.
NO 4: Give your audience a chance to let you know they find your content useful.
I wrote the following at the bottom of one of my emails to the health & beauty subscribers of my blog (not this one).
And I woke up to responses such as this:
I just wanted to find out if my audience would be interested in me writing about that particular beauty topic and not only did they say yes, but they also made me feel valued by letting me know they’re finding my content useful.
You don’t need an email list of thousands of people for this to work. Respect the people on your list even if it’s a handful of 10 or 5. Just go for it. Connect with them.
NO 5: What if you’re an absolute beginner and have zero email subscribers to get responses from?
Quora can come to your rescue.
It’s not just a place for finding awesome blog post ideas in your niche, but Quora’s upvote and comment system can go a long way when it comes to giving yourself a well-needed motivation boost.
Create an account and write in depth and useful answers for questions in your niche. You’ll not only increase your chances of getting nice motivation boost from real people who value your answers, but you also have chances of persuading them to visit your profile and blog.
I’ve just started taking advantage of Quora for traffic and motivational boost.
Don’t get too carried away, Quora can become addictive if you misuse it.
If used correctly, Quora can help you become a better writer, drive some traffic to your blog and help build an expert status in your niche.
- Write for your target audience.
- Write more. Practice writing by hand. Daily if possible.
- Focus on providing value in a way they’ll want to come back even if your writing sucks!
- Whether you already have an audience or you’re in the process of building them, you can take advantage of sites like Quora to practice your writing skills and build an expert status in your niche.